Ever since President Obama took the first steps to reopen US relations towards Cuba in more than 50 years, Cuba has become a much more sought-after destination. In honor of this change, The Cohiba Cuban Cigar Company, a national treasure of Cuba, is celebrating the rebirth their beloved country. This project is to brand the Cohiba’s special edition cigar in the grand style reflective of the golden days of Cuba.
Concept and Process
Promotions
Pop-up Vivez Bar
We will have a traveling pop-up bar at specific locations in big cities across the nation. The pop-up bar will serve as a story-telling hub to connect audiences and Cohiba Vivez. During the event, our audiences can try exclusive samples of Vivez cigar and learn more about authentic Cuban cigar.
