Re-branding objective
Redesign The Fresh Market logo and create the logo animation movie to re-brand the image of an European style open air market.
About The Brand
Value: “A fresh take on grocery shopping”
History: The fresh market started back in 1982, and today it has developed with over 170 locations
Promise: Fresh foods with the highest quality at the best value
![](https://cindyfong.net/wp-content/uploads/2018/01/freshmarket.jpeg)
The Process
![](https://cindyfong.net/wp-content/uploads/2018/01/brandcorevalue.png)
![](https://cindyfong.net/wp-content/uploads/2018/01/old-logo-analysis.png)
![](https://cindyfong.net/wp-content/uploads/2018/01/moodboard.png)
![](https://cindyfong.net/wp-content/uploads/2018/01/analysis-1024x793.png)
![](https://cindyfong.net/wp-content/uploads/2018/01/logoevolve-1024x783.png)
![](https://cindyfong.net/wp-content/uploads/2018/01/typeandcolor-1024x772.png)
![](https://cindyfong.net/wp-content/uploads/2018/01/finallogo-1024x729.png)
![](https://cindyfong.net/wp-content/uploads/2018/01/animation-1024x779.png)
![](https://cindyfong.net/wp-content/uploads/2018/01/capmockup.png)
![](https://cindyfong.net/wp-content/uploads/2018/01/Tote-Bag-770x1024.png)
![](https://cindyfong.net/wp-content/uploads/2018/01/TShirt-Mockup.png)
![](https://cindyfong.net/wp-content/uploads/2018/01/freshphoto1-1024x683.png)
![](https://cindyfong.net/wp-content/uploads/2018/01/freshboxdemo-1024x683.png)